Ashley Justice is a name that’s quickly becoming familiar in the world of social media. She’s young, talented, and part of a family that knows how to capture attention online.
At just 15 years old, she’s already made significant strides in content creation. Her journey is inspiring for many young people who dream of building their own online presence.
Quick Bio: Ashley Justice
Ashley Justice was born as Ashley Befumo on February 8, 2010. She hails from New Jersey, USA. Her family includes her parents Andrew “A.J.” Befumo Jr. and Erika Goldsmith Befumo. She has a younger brother named Eric, who goes by “Big Justice” online. The family creates content together, which has become their unique brand.
Ashley’s stage name fits perfectly with her family’s branding strategy. Everyone in the family has a “Justice” nickname. This creates a cohesive identity that fans recognize instantly. Her father is A.J., her brother is Big Justice, her mother is Mama Justice, and she is Ashley Justice.
| Attribute | Detail |
| Full Name | Ashley Befumo |
| Stage Name | Ashley Justice |
| Date of Birth | February 8, 2010 |
| Age (2025) | 15 years old |
| Place of Birth | New Jersey, USA |
| Nationality | American |
| Parents | Andrew “A.J.” Befumo Jr., Erika Goldsmith Befumo |
| Sibling | Eric “Big Justice” Befumo |
| Profession | Social media personality, content creator |
| Net Worth (2025) | $100,000 – $500,000 USD |
Who Is Ashley Justice?
Ashley Justice is more than just a social media personality. She represents a new generation of content creators who grew up with digital platforms. She started her journey alongside her mother, creating videos that showcase their family dynamics. Their content focuses on food challenges, product reviews, and everyday family moments.
The family’s brand extends beyond individual accounts. They’re known collectively as “The Costco Guys.” This nickname came from their popular videos rating Costco food court items. Their reviews use a “boom or doom” rating system that fans love. Ashley plays a crucial role in this family enterprise.
Her content style is authentic and relatable. She doesn’t try to be someone she’s not. This genuine approach resonates with viewers who are tired of overly polished influencers. Ashley shows her real personality, which includes being a typical teenager who happens to create content.
She works primarily with her mother on their shared TikTok account. The mother-daughter dynamic adds warmth to their videos. They tackle trending challenges together, try new foods, and share their honest reactions. This collaboration has become their signature style.
Ashley Justice Age: Details & Relevance
Confirmed Birthdate & Age
Ashley Justice was born on February 8, 2010. This makes her 15 years old in 2025. She’s still in her teenage years, which is remarkable considering her accomplishments. Most people her age are just starting to explore social media casually. Ashley has turned it into a professional venture.
Her birth year places her firmly in Generation Alpha. This generation grew up with smartphones and tablets from birth. They’re digital natives in the truest sense. Ashley’s comfort with technology shows in how naturally she creates content.
February 8th is her special day each year. Fans often celebrate with her online, sending birthday wishes and messages. Her family sometimes shares birthday content, giving followers a glimpse into their celebrations.
Why Her Age Matters for Her Content
Being 15 gives Ashley a unique perspective in content creation. She understands what teenagers want to see because she is one. This authenticity can’t be faked. Brands recognize this value when partnering with her.
Her age also means she’s still in school. Balancing education with content creation is challenging. She manages both responsibilities, which impresses many parents and young viewers. She shows that you can pursue passions while maintaining academic commitments.
There are legal considerations too. As a minor, certain regulations apply to her work. Child labor laws and advertising rules affect what content she can create. Her parents likely manage these aspects carefully to ensure compliance.
Her teenage perspective attracts a specific demographic. Many of her followers are around her age. They see themselves in her content. This peer-to-peer connection creates strong engagement and loyalty.
Family Background and Early Life
Family & Heritage
Ashley comes from the Befumo family, which has Italian-American roots based on the surname. Her father, Andrew “A.J.” Befumo Jr., is an experienced content creator. He understood social media’s potential before it became mainstream. This foresight gave his children a significant advantage.
Her mother, Erika Goldsmith Befumo, is Ashley’s primary collaborator. She appears in most of Ashley’s content as “Mama Justice.” Their relationship extends beyond typical mother-daughter bonds. They’re also business partners in the content creation world.
Eric, her younger brother, was born on April 8, 2013. Despite being younger, he’s carved out his own niche as “Big Justice.” The sibling dynamic adds entertainment value to family content. They support each other’s individual projects while collaborating on group content.
The family has moved between New Jersey and Florida. Boca Raton became their main base at one point. These moves exposed Ashley to different environments and audiences. Geographic diversity can enrich a content creator’s perspective.
Upbringing, Influences
Growing up in a content-focused household shaped Ashley’s worldview. She learned about cameras, editing, and audience engagement from an early age. Most children play with toys; Ashley also played with production equipment.
Her parents emphasized maintaining family-friendly content. This value system influences every video Ashley creates. She knows her audience includes young children and their parents. Keeping content appropriate ensures broad appeal.
Despite her public presence, Ashley maintains privacy about certain aspects of her life. She doesn’t share her school name or exact address. This balance between public and private life is crucial for child influencers. It protects her safety while allowing her career to flourish.
Social media wasn’t just entertainment in her household—it was education. She learned the business side of content creation early. Understanding analytics, engagement rates, and audience demographics became second nature. These skills will serve her well beyond her teenage years.
Education and Career
Education
Ashley attends school like any typical teenager. The specific institution remains undisclosed for privacy reasons. This protection is important for child influencers who need safe spaces away from public attention.
Balancing schoolwork with content creation requires time management skills. She must complete homework, study for tests, and attend classes. Meanwhile, she’s also planning content, filming videos, and engaging with followers. This dual responsibility teaches valuable life skills.
Her grades and academic performance aren’t publicly shared. This privacy is appropriate and healthy. Not everything needs to be content. Some aspects of life should remain personal, especially for minors.
Education provides her with knowledge beyond content creation. She’s learning subjects that develop critical thinking and creativity. These skills enhance her content quality and will open doors regardless of where her career leads.
Career
Beginnings
Ashley’s career began in 2022 when she was just 12 years old. She started the TikTok account @ashleyandmamajustice with her mother. Their first videos were simple but genuine. They didn’t have professional equipment or advanced editing skills initially.
The mother-daughter format proved instantly appealing. Viewers enjoyed watching their authentic interactions. Food tastings became a recurring theme. They’d try different items and give honest reactions. This simplicity was refreshing in a platform often filled with overproduced content.
Early videos focused on trending challenges and popular sounds. This strategy helped them get discovered by TikTok’s algorithm. As they gained followers, they developed their unique style. The “boom or doom” rating system emerged as their signature catchphrase.
Their chemistry made every video enjoyable. Whether they loved or hated what they tried, viewers stayed engaged. This entertainment value drove their initial growth and continues to attract new followers.
Growth, Professional Management
In 2024, the family signed with Night Media, a respected talent management company. This partnership marked Ashley’s transition from casual creator to professional influencer. Night Media represents successful creators and helps them navigate brand deals and opportunities.
Professional management brought structure to Ashley’s content creation. She gained access to better resources, collaboration opportunities, and brand partnerships. The agency helps negotiate deals that are appropriate for her age and align with her brand.
The “Costco Guys” brand expanded the family’s reach beyond individual accounts. This collective identity made them more recognizable. Ashley became part of something bigger than herself. The family brand multiplies each member’s individual impact.
Collaboration videos with other creators increased her visibility. She appeared in content beyond her usual mother-daughter format. These features introduced her to new audiences and expanded her creative range.
Income & Revenue
Ashley’s estimated net worth in 2025 ranges between $100,000 and $500,000. This figure is impressive for a 15-year-old. It reflects her success in monetizing her online presence effectively.
Revenue streams include brand partnerships and sponsorships. Companies pay her to feature their products in videos. These deals must comply with regulations for child influencers. Her parents likely handle contract negotiations and financial management.
Ad revenue from TikTok and other platforms contributes to her income. As her follower count grows, so does this passive income stream. YouTube videos through family channels also generate revenue through ads.
Potential merchandise sales could boost future earnings. Many influencer families create branded products their fans can purchase. This diversification protects against platform algorithm changes.
Her youth makes her attractive to brands targeting Gen Z and family demographics. She represents authenticity that older influencers can’t replicate. Companies recognize her influence over peer purchasing decisions.
Awards, Milestones & Achievements
Ashley hasn’t won traditional industry awards yet. She’s too young and early in her career for most recognition programs. However, her achievements are still noteworthy and impressive.
Rapid follower growth on TikTok represents her biggest milestone. Gaining hundreds of thousands of followers in under three years is remarkable. This growth demonstrates genuine audience appeal and effective content strategy.
Signing with Night Media in 2024 validated her professional potential. Talent agencies are selective about who they represent. This partnership signals that industry professionals see long-term value in her brand.
Several of her family-themed videos went viral. These videos reached millions of viewers beyond her follower base. Viral content creates momentum that attracts new followers and opportunities.
She appeared in the music video for “We Bring the Boom,” a song associated with her family’s brand. This crossover into music content expanded her creative portfolio. It showed she’s not limited to one content format.
Her role in the “Costco Guys” brand is significant. She’s an essential part of a recognizable family brand. This collective success exceeds what she might achieve alone at her age.
Social Media Presence
Ashley Justice maintains active profiles across multiple platforms. TikTok remains her primary focus and largest audience. Instagram serves as a secondary platform for photos and behind-the-scenes content. YouTube appears through family channels rather than a personal account.
Her TikTok account @ashleyandmamajustice posts regularly. Consistency keeps followers engaged and the algorithm favorable. She interacts with comments, which builds community and loyalty. This engagement makes followers feel valued and heard.
Instagram content differs slightly from TikTok. She shares family photos, daily life glimpses, and stories. The platform allows for more curated content that doesn’t require trending sounds or challenges.
YouTube content includes vlogs, skits, and extended family videos. These longer formats provide different storytelling opportunities. Viewers who want more depth beyond TikTok’s short clips follow the family’s YouTube channels.
Social Media Metrics Table
| Platform | Handle/Username | Followers/Engagement | Content Type |
| TikTok | @ashleyandmamajustice | 400,000+ followers, 16+ million likes | Family challenges, food tastings, collaborations with mother |
| @ashleyandmamajustice | 52,000+ followers | Family photos, behind-the-scenes, daily life moments | |
| YouTube | Family channels (The Costco Guys, All Befumo’d Up) | Hundreds of thousands of views/subscribers | Vlogs, skits, extended family content |
Interesting Facts & Highlights
Ashley’s nickname “Ashley Justice” creates perfect family branding cohesion. Every family member has a Justice-themed name. This unified approach makes them instantly recognizable as a group.
She appeared in “We Bring the Boom” music video, which became viral. The song’s association with her family brand helped it gain traction. Her participation showed she’s comfortable in different entertainment formats.
The “boom or doom” rating scale is now synonymous with her family. This simple system makes reviews easy to understand. Fans often use these phrases when commenting on videos.
She’s increasingly appearing with other young creators. These collaborations expand her network and creative possibilities. Cross-promotion benefits everyone involved and introduces her to new audiences.
Despite public visibility, she protects personal information carefully. She doesn’t share her school name or specific address. This privacy protection is crucial for child safety online.
Her content style favors authenticity over glamour. She doesn’t wear elaborate outfits or heavy makeup. Fans appreciate seeing a “real teen” rather than an overly polished persona.
She balances typical teenage activities with content creation. This balance keeps her grounded and relatable. Followers see someone who manages both worlds successfully.
Frequently Asked Questions
How old is Ashley Justice?
Ashley Justice is 15 years old in 2025. She was born on February 8, 2010.
Why does she go under the name “Ashley Justice”?
It’s her stage name that matches her family’s branding. Her real name is Ashley Befumo, but “Justice” creates family cohesion.
What sort of content does she create?
She creates family challenges, food tastings and ratings, reaction videos, and daily moments with her mother and brother.
What is her net worth?
Her estimated net worth is approximately $100,000 to $500,000 USD as of 2025.
Does she attend school?
Yes, Ashley attends school while creating content. She doesn’t disclose specific details about her school for privacy and safety reasons.
Conclusion
Ashley Justice represents a new generation of digital creators. She’s building a career while navigating typical teenage challenges. Her success at 15 years old is impressive and inspiring.
Her family-focused content stands out in a crowded social media landscape. Authenticity and genuine relationships resonate with audiences tired of manufactured per
